PROSPECT Welcome emails

Here are a few PROSPECT welcome emails that I really like. Often we are so focussed on the Customer Welcome, that we forget the greatest opportunity of all emails if the prospect Welcome. its your first impression after a prospect has shared their information with you.

I LOVE PROSPECT Welcome emails with the following (because they drive interaction, conversions and brand advocacy);

  1. Great use of colour
  2. Great use of imagery
  3. An actual ‘Welcome’ heading and message that is personalised to the new prospect
  4. Menu items so that the new subscriber can shop straight away
  5. Coupon codes / welcome vouchers are an added bonus
  6. Information about what I’m going to get as a new subscriber
  7. Any next steps that I have to take in order to activate, or become a full member (fill in more details, click to confirm subscription etc.)
  8. Mobile responsive layout

To be inspired by a larger selection of  Welcome emails that I LOVE, visit my Justine Coombe – Pinterest

Ignite Digital Team
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